By Bernard Ross,Clare Segal
major fundraising specialist Bernard Ross deals another but potent version for asking and influencing capability donors and friends, utilizing the newest ideas built within the neural and mental sciences. He exhibits contributors easy methods to make a compelling ask to mid- and high-value donors, win board individuals over to a brand new crusade procedure, persuade reluctant colleagues to decide to their principles, and optimistically deal with the objections of a skeptical enterprise philanthropist.
Bernard Ross and Clare Segal (London, united kingdom) are administrators of the administration Centre, the United Kingdom's greatest nonprofit administration consultancy and coaching organization.
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Find out how to practice the newest advancements in psychology and neurology for larger fundraising and influencing abilities major fundraising specialist Bernard Ross deals an alternate but powerful version for asking and influencing strength donors and friends, utilizing the most recent strategies built within the neural and mental sciences.
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Extra info for The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results by Bernard Ross,Clare Segal