Dollar Dash: The Behavioral Economics of Peer-to-Peer by Katrina VanHuss,Otis Fulton PDF

Dollar Dash: The Behavioral Economics of Peer-to-Peer by Katrina VanHuss,Otis Fulton PDF

By Katrina VanHuss,Otis Fulton

ISBN-10: 0692835229

ISBN-13: 9780692835227

switch behaviors. switch lives.

Peer-to-peer (P2P) occasions increase greater than $1.5 billion for the head 30 U.S. nonprofit courses each year. This quantity might be a lot better if nonprofits greater understood the basics of human habit and its influence an organization’s skill to fundraise. Why do humans volunteer and fundraise for factors?

Dollar sprint is a research into the psychology in the back of P2P fundraising and the gas that drives volunteer habit. This booklet will educate you the keys to buying, maintaining, and maximizing the aid of donors and volunteers.

Dollar sprint takes the findings of behavioral economics and applies them to the nonprofit global. a few of what you'll study is counterintuitive:

- Incentives don’t paintings – lucrative supporters with important presents is demotivating
- It’s now not “all concerning the challenge”
- nice occasions don’t frequently increase nice money

This publication chronicles the tales of a few of the main winning P2P fundraisers, from Relay for all times and the March of Dimes to the Ice Bucket problem. alongside the way in which, there are interviews with a number of the world’s maximum nonprofit thinkers. buck sprint is sure to switch ceaselessly how you strategy your P2P fundraising procedure. the end result should be on your organization’s backside line.

“This is interesting stuff that's too lengthy coming to nonprofit paintings. For-profit entities were learning client habit decades. Now Katrina and Otis are supporting carry nonprofits as much as speed.”
Jeff Rupp, vp, organization of Fundraising Professionals

“Katrina and Otis have regarded below the hood in a fashion no else has in regard to the peer-to-peer fundraiser’s brain. Their paintings is analogous to what's referred to as “consumer habit” within the for-profit quarter. it is a needs to read!
Mark Davis, vice chairman, Blackbaud, Inc.

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Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising by Katrina VanHuss,Otis Fulton


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