By Riccardo Wagner,Georg Lahme,Tim Breitbarth
Renommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlagen und geben praxisnahe Tipps zur zielgruppengerechten und wirkungsvollen CSR-Kommunikation in sozialen Medien. In exemplarischen Praxisfällen, insbesondere rund um Marken- und Unternehmenskommunikation, Beziehungsauf- und ausbau im digitalen Zeitalter, sowie Berichterstattung und Transparenz im Social internet geht dieses Buch der Frage nach, wie CSR und Social Media erfolgreich strategisch miteinander verbunden werden können.
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Additional resources for CSR und Social Media: Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln (Management-Reihe Corporate Social Responsibility) (German Edition)
CSR und Social Media: Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln (Management-Reihe Corporate Social Responsibility) (German Edition) by Riccardo Wagner,Georg Lahme,Tim Breitbarth