Riccardo Wagner,Georg Lahme,Tim Breitbarth's CSR und Social Media: Unternehmerische Verantwortung in PDF

By Riccardo Wagner,Georg Lahme,Tim Breitbarth
ISBN-10: 3642550231
ISBN-13: 9783642550232
Renommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlagen und geben praxisnahe Tipps zur zielgruppengerechten und wirkungsvollen CSR-Kommunikation in sozialen Medien. In exemplarischen Praxisfällen, insbesondere rund um Marken- und Unternehmenskommunikation, Beziehungsauf- und ausbau im digitalen Zeitalter, sowie Berichterstattung und Transparenz im Social internet geht dieses Buch der Frage nach, wie CSR und Social Media erfolgreich strategisch miteinander verbunden werden können.
Read Online or Download CSR und Social Media: Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln (Management-Reihe Corporate Social Responsibility) (German Edition) PDF
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Additional resources for CSR und Social Media: Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln (Management-Reihe Corporate Social Responsibility) (German Edition)
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CSR und Social Media: Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln (Management-Reihe Corporate Social Responsibility) (German Edition) by Riccardo Wagner,Georg Lahme,Tim Breitbarth
by Edward
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