Get CSR und Produktmanagement: Langfristige Wettbewerbsvorteile PDF

Get CSR und Produktmanagement: Langfristige Wettbewerbsvorteile PDF

By Torsten Weber

ISBN-10: 3662455722

ISBN-13: 9783662455722

Konsumenten entscheiden bei ihrer Produktwahl heutzutage immer häufiger aufgrund sozial-ökologischer Produktattribute. Das vorliegende Buch befasst sich vor diesem Hintergrund mit theorie- und praxisrelevanten Fragestellungen rund um die verknüpften Themen „CSR“ und „Produktmanagement“. Produkte verantwortungsvoll (gemäß eines professionellen CSR-Ansatzes) zu planen und zu gestalten, erfordert in erster Linie, eine integrierte und ganzheitliche Betrachtung des kompletten Produktlebenszyklus. Um Glaubwürdigkeit im Bereich CSR zu erreichen, ist ein durchdachtes und entsprechend ausgelegtes Produktmanagement eine essentielle Grundvoraussetzung für Erfolg. Die Autoren und Experten dieses Buches zeigen wie guy sozial-ökologische Aspekte im Produktmanagement berücksichtigen kann und liefern Einblicke in die Herausforderungen und Lösungsansätze einzelner Funktionsbereiche, Branchen und Forschungsfelder.

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CSR und Produktmanagement: Langfristige Wettbewerbsvorteile durch nachhaltige Produkte (Management-Reihe Corporate Social Responsibility) (German Edition) by Torsten Weber


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