Jocelyne Daw,Carol Cone's Breakthrough Nonprofit Branding: Seven Principles to Power PDF

Jocelyne Daw,Carol Cone's Breakthrough Nonprofit Branding: Seven Principles to Power PDF

By Jocelyne Daw,Carol Cone

ISBN-10: 0470286911

ISBN-13: 9780470286913

A hands-on consultant to assist your nonprofit construct its model, bring up its profile, advance impression and increase deeper relationships with donors, volunteers, and different stakeholders. Breakthrough Nonprofit Branding is in regards to the energy a constituency-focused, compelling model could have to revolutionize a firm and how humans view and help it.

  • Shows easy methods to optimally outline what your company stands for to differieniate, create worth and breakthrough
  • Explains tips to construct dependable groups in and out of your company to extend social impact
  • Features seven ideas for remodeling a model from usual trademark to strategic advantage
  • Includes case reports of 11 step forward nonprofit manufacturers and transferable rules and practices that nonprofits of any measurement, scope or event can implement
  • Other name by means of Daw: Cause advertising for Nonprofits: accomplice for objective, ardour, and Profits

A sensible street map and crucial device for nonprofit leaders, board individuals, and volunteers, this e-book finds the very important rules you want to recognize to construct and deal with your organization's most dear asset – its model. In today’s hugely aggressive nonprofit global, construction a leap forward model isn't any longer a "nice to do," however the new imperative.

Jocelyne Daw, a pioneer and chief in development enterprise and group partnerships has over 25 years of nonprofit management experience.

Carol Cone, named by means of PR WEEK because the strongest and visual determine on this planet of reason branding, has been linking businesses and motives for over 25 years.

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Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (The AFP/Wiley Fund Development Series) by Jocelyne Daw,Carol Cone


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